We specialize in reaching audiences beyond your community radius to impact user growth.

In today’s rapidly evolving Web3 and tech landscape, brands often struggle to break out of niche communities and capture mainstream attention. Complex concepts, highly specialized audiences, and fragmented marketing efforts can stall growth and limit reach. WGN solves this by providing an integrated, end-to-end solution—transforming strategy, creative, activation, and performance into a seamless, self-optimizing cycle. Our venture’s full-service delivery is powered by a combination of highly experienced and efficient teams, each contributing specialized expertise—from visual development and content creation to digital strategy and event activation—ensuring every campaign connects with audiences, drives engagement, and delivers predictable growth.

what people say

our MISSION

our story

our team

Our mission

Illuminate the Next Era of Innovation

We guide ambitious Web3 and tech brands as they navigate the new digital frontier. From AI to decentralized platforms, we ensure complex products are translated into clear value propositions that drive adoption, engagement, and measurable ROI.

Deliver Integrated, Performance-Oriented Strategies

Our four-pillar model—Strategy, Creative, Activation, and Performance—turns insights into action and action into growth. Using KPI-driven dashboards and analytics, we continuously optimize campaigns to maximize conversions, reduce CAC, and improve pipeline velocity

Expand Reach and Build Credibility

We design data-driven strategies that move brands from niche communities to mainstream audiences. By increasing visibility and establishing thought leadership, we enhance brand authority, generate higher-quality leads, and positively impact long-term KPIs.

Craft Meaningful, High-Impact Content

Every piece of content we produce is designed to engage target audiences, communicate core value propositions, and convert attention into measurable results. From social campaigns to long-form storytelling, our creative outputs are optimized for reach, engagement, and ROI.

To correctly identify and target the right decision-makers with content that matters to them.

Leaders won't settle for content that lacks conviction, gravitas with degree of authority and trust. We reject filler content - and don't produce material that we wouldn't want to consume ourselves.

We have established relationships with leading specialist media publishers, ad network, and have access to premium ad inventories to deploy campaigns at scale, anywhere, at the right time.

To find novel strategic solutions for unique digital challenges.

By combining audience intelligence, multi-channel activation, and high-quality creative assets, we enable brands to scale efficiently, increase customer lifetime value, and drive tangible business outcomes in the rapidly evolving Web3 and tech ecosystem.

Our story

Q2 2021

The WGN team expands to over 10 dedicated fintech and crypto marketing experts; positioning the agency to optimally service high-market clients.

Q4 2020

WGN becomes part of the KAPX Group: a strategic and complementary collection of boutique specialist agencies, empowered by an accelerator arm.

Q1 2020

WGN was born a pandemic baby; a team of specialists focused on serving a brand new breed of clientele. IYKYK.

Q4 2021

The WGN team moves into their new office in the heart of Singapore’s Central Business District. Omnidesks and Secret Lab chairs for all!

Q1 2022

WGN kicks off the new year with a bang, being appointed as the Agency of Record for not one but two billion-dollar Crypto establishments.

Q1-3 2025

We conducted in-depth market research to understand the rapidly evolving Web3 and tech landscape. By analyzing trends, audience behaviors, and competitor strategies, we identified key opportunities and challenges that informed our approach. Building on our insights, we explored innovative ways to address the challenges we uncovered. This phase focused on designing strategies, creative frameworks, and operational approaches that could effectively bridge niche communities and mainstream audiences.

Q3-4 2025

We are relaunching with a strengthened team and strategic partners, fully equipped to deliver end-to-end solutions. Our upgraded capabilities enable us to execute integrated campaigns, optimize performance, and help brands expand their reach and impact in the mainstream market

Meet our team

The experts behind the work.